This Post on writing reviews is so true.
Reviews are important for authors, but unfortunately the reading public isn’t used to interacting with authors by giving opinions and reviews. I say this because I know many readers who think writing reviews is something ‘other people’ or ‘experts’ do. Most readers have no idea their opinions as readers are so vital for authors. I didn’t realise myself until I started writing and self-publishing novels. Now, I hasten to add, I review (almost) everything I read, and even offer to review and beta read on Goodreads and my own webpage.
Readers’ reluctance to review is understandable. Traditionally, readers have not entered into correspondence with writers regarding their craft or their work, but online author platforms have changed all that. Contemporary writers (those traditionally published as well as Indie and self-published authors) are keen to hear their readers’ opinions. On the other hand, nowadays reviews are vital for marketing and sales purposes, too.
Our challenge as authors is:How can we convince readers to interact with authors by writing reviews and/or visiting our webpages etc.?
Book reviews are helpful marketing tools for authors, but more importantly they give the author much needed feedback. They let the author know how readers feel about his or her books. Each time I publish a new book, I feel excitement about giving my book wings and letting it go out into the world, relief that I can take a breath and relax after months of hard work, and a bit of anxiety about readers’ reactions. I’m in the dark until the first reviews start coming in, and that can be a bit of a nail-biter situation. Will readers love it or hate it? Will they relate to the characters and the situations? Have I let them down in any way? Will they be hooked and have a hard time putting the book down, or will they be bored and stop reading? Will they want to read the next book?
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